Marketing has always been a challenging area for the not-for-profit sector. You want to ensure both clients and donors know about your services, but you need to be extremely mindful of your budget. 

When we began the launch plans for our Children’s Grief Centre Text and Chat Online Services in March, we expected that many referrals would come through our community schools. Suddenly, we found ourselves launching a new program right in the middle of school closures. Our primary source of referrals was gone, but the grief experienced by families was not. 

Vance Macdonald of Leading Outdoor Advertising did not even hesitate when we reached out for help. At a time of struggle for many local businesses, Leading Outdoor Advertising was more than happy to help us spread the word about our new online services. To date, Leading Outdoor Advertising has provided us with seven months of advertising space on their LED boards housed on major roads throughout the city. 

Supporting charities is an integral part of Leading Outdoor Advertising mandate. Vance is personally a big supporter of charities that help children and he shared with us his belief that, ?Children are the most vulnerable and important part of our Society.?